Pet insurance brands

77 brands · 12 analysed on this site

A pet insurance brand is usually not the insurer. The brand (the administrator) sells and services the policy; an underwriter carries the risk and files the rates with each state's regulator. The filings are listed under the underwriter's name.

Brands are grouped by their default underwriter: the company that carries the risk and files the rates with the regulator. In some states the underwriter is a different one.

Independence American Insurance CompanyIndependence Pet Holdings (JAB) · 14 brands

Brand	Type	Administrator	Where sold	Our analysis
ASPCAin some states: United States Fire Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) United States Fire Insurance Company (Crum & Forster (Fairfax)) Owner Independence Pet Holdings / Doubtless (JAB) since 2022-10-31; the ASPCA licenses its name for a royalty Launched 2006 Notes Travelers (InsuraMatch) refers to ASPCA. Name-licence brand: ASPCA is not the insurer. Sources aspcapetinsurance.com, fairfax.ca, travelers.com	own brand	PTZ Insurance Agency, Ltd. (d/b/a PIA Insurance Agency in CA)	all statesmoney-back guarantee not in NY	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas
Figo details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) Owner Independence Pet Holdings / Doubtless (JAB; deal announced 2021-10-19) Launched 2015 Notes Costco member referral (since ~2021). Group product via UnitedHealthcare specialty benefits. Sources figopetinsurance.com, businesswire.com, nj.gov	own brand	Figo Pet Insurance, LLC	all states	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas, Washington
Hartville Pet Insurancein some states: United States Fire Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) United States Fire Insurance Company (Crum & Forster (Fairfax)) Owner Independence Pet Holdings / Doubtless (JAB), via Fairfax sale 2022-10-31 Launched 1997 Notes Same PTZ platform and V4 rate program as ASPCA (article section 2). Sources hartvillepetinsurance.com, fairfax.ca	own brand	PTZ Insurance Agency, Ltd. (PIA Insurance Agency in CA)	all states	—
PetPartnersin some states: Independence Pet Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) Independence Pet Insurance Company (Independence Pet Holdings (JAB)) Owner Independence Pet Holdings / Doubtless (JAB; closed June 2021) Launched 2003 Notes Administrator behind AKC Pet Insurance. Sources petpartners.com, nj.gov	own brand	PetPartners, Inc. (Scottsdale)	all states	—
Pets Bestin some states: Independence Pet Insurance Company, American Pet Insurance Company, MS Transverse Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) Independence Pet Insurance Company (Independence Pet Holdings (JAB)) American Pet Insurance Company (Trupanion) — older block; run-off, ends after Q3 2028 MS Transverse Insurance Company (MS&AD) Owner Independence Pet Holdings / Doubtless (JAB); bought from Synchrony March 2024 Launched 2005 Notes Underwriter named on declarations page. Sold through Progressive and Farmers (referral). Sources petsbest.com, independencepetholdings.com, sec.gov, coverager.com	own brand	Pets Best Insurance Services, LLC	all states	Arizona, Florida, Illinois, Minnesota, New Jersey, New York, Pennsylvania, South Carolina, Tennessee, Texas, Washington
Pumpkinin some states: United States Fire Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) United States Fire Insurance Company (Crum & Forster (Fairfax)) — older policies / some states; policy form shows which Owner Independence Pet Holdings / Doubtless (JAB majority since May 2023; Zoetis minority) Launched 2020-04 Notes Preventive Essentials and Pumpkin Wellness Club (Sprout Wellness Services LLC) are stated NOT insurance. Sources pumpkin.care, independencepetholdings.com, businesswire.com	own brand	Pumpkin Insurance Services Inc.	all states	Arizona, California, Florida, New Jersey, Pennsylvania, Texas
Spotin some states: United States Fire Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) United States Fire Insurance Company (Crum & Forster (Fairfax)) — older policies / some states Owner Independence Pet Holdings / Doubtless (JAB majority stake 2024-06-03) Launched 2019 Notes Sam's Club member referral since 2025-07-09. Took over Bivvy customers 2023. Sources spotpet.com, spotpetins.com, businesswire.com	own brand	Spot Pet Insurance Services, LLC (Miami)	all except NY	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas, Washington
Wagmoin some states: United States Fire Insurance Company, National Specialty Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) — all except NY, WA (current program) United States Fire Insurance Company (Crum & Forster (Fairfax)) — NY, WA (current program) National Specialty Insurance Company (Markel (State National)) — earlier program, ended ~mid-2026 Owner Wagmo, Inc. (private, New York) Launched 2018 (wellness), insurance later Notes Sells both wellness (not insurance) and accident & illness insurance. Corrected current underwriter from wagmo.io/updates (checked 2026-10-15): 'Your new Wagmo Insurance Plan will be underwritten by Independence American Insurance Company (IAIC) ... administered by PTZ Insurance Agency, Ltd. Policies in New York and Washington will be underwritten by United States Fire Insurance Company'; members opt in and the new plan starts the day after the current policy ends. Sample policy pages: TX issued by IAIC, NY by United States Fire. National Specialty / Boost for the earlier program: no primary source found (checked: wagmo.io, /pet-insurance, /terms, Wayback captures of /pet-insurance 2025-12-11, 2026-05-17, 2026-07-11; NJ DOBI lists 'National Specialty Insurance Company \| Boost' without naming Wagmo). Sources wagmo.io, wagmo-static-prod.s3.us-east-1.amazonaws.com, nj.gov, coverager.com, hr.uiowa.edu	own brand	PTZ Insurance Agency, Ltd. (current program); earlier program via Boost Insurance Agency	all states50 + DC, per sample-policy index	—
AKC Pet Insurancesells: PetPartnersin some states: Independence Pet Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) Independence Pet Insurance Company (Independence Pet Holdings (JAB)) — added in disclaimer effective 2025-11-06 Owner Independence Pet Holdings / Doubtless (JAB); American Kennel Club licenses name Launched 2003 Notes White label: 'a marketing name used by PPI'; AKC does not sell insurance. Sources akcpetinsurance.com, akcpetinsurance.com	partner program	PetPartners, Inc.	all statesfree 30-day trial not in CA, NY, WA	—
Costco Pet Insurance (Figo)sells: Figo details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) Owner Costco (channel); Figo / JAB Launched 2021-08 Notes Referral with member discount; member-specific product in TN. Sources webcf.waybackmachine.org, costco.com	partner program	Figo Pet Insurance, LLC	all states	—
Farmers (Pets Best)sells: Pets Bestin some states: American Pet Insurance Company, Independence Pet Insurance Company, MS Transverse Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) American Pet Insurance Company (Trupanion) Independence Pet Insurance Company (Independence Pet Holdings (JAB)) MS Transverse Insurance Company (MS&AD) Owner Farmers (channel) Launched 2014-09-08 Notes Still active in 2026: farmers.com/pet-insurance ((c) 2026, checked 2026-10-15): 'Pets Best pet insurance products are offered through Kraft Lake Insurance Agency, Inc., a Farmers Group, Inc. owned entity'; 'Pets Best and the insurers are not affiliated with Farmers Insurance.' Underwriters corrected to the four named on the page. Discount confirmed: '5% Strategic Partner discount applies to Accident & Illness plans; discount not available in AK, CA, FL, HI, or TN' (headline 'up to 10%' likely adds the 5% multi-pet discount). Sources farmers.com, newsroom.farmers.com	partner program	Pets Best Insurance Services, LLC; offered through Kraft Lake Insurance Agency, Inc. (Farmers Group-owned)	all states	—
Sam's Club (Spot)sells: Spotin some states: United States Fire Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) United States Fire Insurance Company (Crum & Forster (Fairfax)) Owner Walmart (channel) Launched 2025-07-09 Notes Member discount up to 15%. Sources corporate.walmart.com	partner program	Spot Pet Insurance Services, LLC; Sam's Club Insurance Services, LLC is agent	all except NY	—
Travelers / InsuraMatch (ASPCA)sells: ASPCAin some states: United States Fire Insurance Company details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) United States Fire Insurance Company (Crum & Forster (Fairfax)) Owner Travelers (channel) Notes 'Pet insurance is not underwritten by Travelers.' Sources travelers.com	partner program	PTZ Insurance Agency (ASPCA); InsuraMatch LLC refers	all states	—
Toto Pet Insurance details Underwriters Independence American Insurance Company (Independence Pet Holdings (JAB)) Owner The Connected Pet Company, LLC (originally Toto Pet Insurance, Inc.) Launched 2018-07 Notes Wayback 2024-02-21 of totopetinsurance.com: plans 'offered and marketed by licensed insurance agency, The Connected Pet Company, LLC (NPN 19707511) ... issued and underwritten by Independence American Insurance Company ... administered by PetPartners, Inc.'; footer '(c) 2020-2024 The Connected Pet Company, LLC'. Launch: company/IHC release 2018-05-30 (PRWeb, reprinted on InsuranceNewsNet) names Toto Pet Insurance, Inc., IAIC and PetPartners, with debut 'in select markets in early July' 2018. Exit: page published 2024-02-26 says 'Toto Pet Insurance is temporarily unavailable'; homepage redirected there 2024-03-10 to 2024-07-18; domain now redirects to a gambling spam site. Sources web.archive.org, web.archive.org, insurancenewsnet.com	exited	PetPartners, Inc. (marketed by The Connected Pet Company, LLC, NPN 19707511, Phoenix AZ)	no longer sold	—

American Modern Home Insurance CompanyMunich Re · 8 brands

Brand	Type	Administrator	Where sold	Our analysis
Embracein some states: American Southern Home Insurance Company details Underwriters American Modern Home Insurance Company (Munich Re) American Southern Home Insurance Company (Munich Re) Owner Independence Pet Holdings / Doubtless (JAB); acquired from NSM, reportedly Nov 2023 for ~$1.5B Launched 2003 Notes Owned by JAB but still underwritten by American Modern, not IAIC. Referral partner of GEICO, USAA, Allstate, Amica, AmFam, some AAA clubs. Wellness Rewards (not insurance) unavailable in RI. Sub-brand Paw Protect stopped new policies 2025-09-01. Launch year. Sources embracepetinsurance.com, independencepetholdings.com, coverager.com	own brand	Embrace Pet Insurance Agency, LLC	all states	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas, Washington
AAA Pet Insurance (varies by club)sells: Embracein some states: CSAA General Insurance Company details Underwriters American Modern Home Insurance Company (Munich Re) CSAA General Insurance Company (CSAA (AAA)) — CSAA clubs, e.g. AAA Northeast, South Jersey, Western & Central NY Owner individual AAA clubs Notes White label for CSAA clubs; referral for others. Sources nj.gov, southjersey.aaa.com, wa.aaa.com	partner program	Companion Protect (CSAA clubs); Embrace (other clubs)	—by club	—
Allstate (Embrace)sells: Embracein some states: American Southern Home Insurance Company details Underwriters American Modern Home Insurance Company (Munich Re) American Southern Home Insurance Company (Munich Re) Owner Allstate (channel) Notes American Modern agent sell sheet rev. 12/2025. Allstate Canada uses Pets Plus Us. Sources allstateagents.amig.com	partner program	Embrace Pet Insurance Agency, LLC	all states	—
American Family Insurance (Embrace, Fetch)sells: Embracein some states: American Southern Home Insurance Company, AXIS Insurance Company details Underwriters American Modern Home Insurance Company (Munich Re) American Southern Home Insurance Company (Munich Re) AXIS Insurance Company (AXIS Capital) Owner American Family (channel; agent-sold) Notes Confirmed: AmFam offers pet insurance (old /insurance/pet URL 404s; live page above, checked 2026-10-15). Corrected: two partners, not Embrace only - 'administered by Embrace Pet Insurance Agency, LLC and underwritten by ... American Modern Home Insurance Company ... and American Southern Home Insurance Company', and 'offered in partnership with Fetch ... administered by Fetch Insurance Services, LLC ... underwritten by AXIS Insurance Company'. Products and 'availability vary based on the way you purchase insurance and by state'; the page does not say which states get which partner. Sources amfam.com	partner program	Embrace Pet Insurance Agency, LLC or Fetch Insurance Services, LLC	—availability varies by state and purchase channel	—
Amica (Embrace)sells: Embrace details Underwriters American Modern Home Insurance Company (Munich Re) Owner Amica (channel) Launched 2020 Notes Referral. Sources amica.com	partner program	Embrace Pet Insurance Agency, LLC	all states	—
GEICO (Embrace)sells: Embracein some states: American Southern Home Insurance Company details Underwriters American Modern Home Insurance Company (Munich Re) American Southern Home Insurance Company (Munich Re) Owner GEICO (channel) Notes geico.com/pet-insurance (live, checked 2026-10-15; also Wayback 2026-09-23): 'Pet Health Insurance is administered by Embrace Pet Insurance Agency, LLC (Lic. No 0G89328) and underwritten by one of the licensed insurers of American Modern Insurance Group, Inc., including American Modern Home Insurance Company d/b/a in CA as American Modern Insurance Company ... and American Southern Home Insurance Company.' 10% multi-pet discount shown. Launch year: no primary source found (checked: geico.com pet page). Sources geico.com	partner program	Embrace Pet Insurance Agency, LLC	all states	—
USAA (Embrace)sells: Embracein some states: American Southern Home Insurance Company details Underwriters American Modern Home Insurance Company (Munich Re) American Southern Home Insurance Company (Munich Re) Owner USAA (channel) Notes usaa.com pet page (checked 2026-10-15): 'USAA Pet Health Insurance is administered by Embrace Pet Insurance Agency, LLC ... underwritten by ... American Modern Home Insurance Company ... and American Southern Home Insurance Company'. Discount confirmed: 'up to 15% off ... an extra 10% off, for a maximum discount of 25%' (multi-pet). Launch year: no primary source found (checked: usaa.com pet page). Sources usaa.com, embracepetinsurance.com	partner program	Embrace Pet Insurance Agency, LLC	all states	—
Paw Protect (Embrace)in some states: American Southern Home Insurance Companynot confirmed by company or regulator documents details Underwriters American Modern Home Insurance Company (Munich Re) American Southern Home Insurance Company (Munich Re) Owner Embrace / JAB Launched ~2022-09 (homepage metadata says first published 2022-09-14) Notes Underwriter confirmed from Wayback captures of pawprotect.com (2024-01-05, 2025-04-18, 2026-01-23): 'administered by Embrace Pet Insurance Agency, LLC ... underwritten by one of the licensed insurers of American Modern Insurance Group ... American Modern Home Insurance Company ... and American Southern Home Insurance Company.' Stopped new policies 2025-09-01; existing run to expiry. No primary source found for the stop date (checked: live pawprotect.com, last modified 2025-09-16, no notice but 'Get a Quote' buttons lead nowhere; 3 Wayback captures; web search). Sources pawprotect.com, web.archive.org, nerdwallet.com	exited	Embrace Pet Insurance Agency, LLC	no longer sold	—

American Pet Insurance CompanyTrupanion · 4 brands

Brand	Type	Administrator	Where sold	Our analysis
Trupanionin some states: ZPIC Insurance Company details Underwriters American Pet Insurance Company (Trupanion) — licensed in 50 states + DC + PR ZPIC Insurance Company (Trupanion) — licensed in 41 states + DC; per FY2024 10-K had not yet written policies at 2024-12-31 Owner Trupanion, Inc. (NASDAQ TRUP) Launched 2000 (US) Notes Largest US pet writer by 2025 direct premiums ($1.22B, S&P Global). APIC also underwrites Aflac Pet, CarePlus by Chewy (part) and part of Pets Best (Pets Best relationship ends after Q3 2028 per Trupanion Q2 2026 call). APIC/ZPIC split by state is not published. Launch year. Sources trupanion.com, sec.gov, nj.gov	own brand	Trupanion Managers USA, Inc.	all states	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas, Washington
Aflac Pet Insurance (powered by Trupanion)sells: Trupanion details Underwriters American Pet Insurance Company (Trupanion) Owner Trupanion (Aflac markets; holds ~9% stake in Trupanion) Launched 2020-10 (strategic alliance) Notes Worksite only, employers with 500+ employees. Sources aflac.com, sec.gov, nj.gov	partner program	Trupanion Managers USA, Inc.	all states	—
CarePlus by Chewy (Trupanion / Lemonade)sells: Trupanion, Lemonadein some states: ZPIC Insurance Company, Lemonade Insurance Company, Metromile Insurance Company details Underwriters American Pet Insurance Company (Trupanion) ZPIC Insurance Company (Trupanion) Lemonade Insurance Company (Lemonade) Metromile Insurance Company (Lemonade) Owner Chewy, Inc. (channel) Launched 2022-08-04 (31 states) Notes Co-brand. CarePlus also includes wellness plans that are not insurance. Described by Trupanion as small (2026). Sources investor.chewy.com, nj.gov	partner program	Chewy Insurance Services, LLC (agent); Trupanion Managers USA / Lemonade	all statesnationwide since 2023-06-26	—
State Farm (Trupanion)sells: Trupanionin some states: ZPIC Insurance Company details Underwriters American Pet Insurance Company (Trupanion) ZPIC Insurance Company (Trupanion) Owner State Farm (channel) Launched 2018 (6 states); 49 + DC by May 2020 Notes Agent-sold referral. Sources statefarm.com, newsroom.statefarm.com	partner program	Trupanion Managers USA	all states	—

AXIS Insurance CompanyAXIS Capital · 3 brands

Brand	Type	Administrator	Where sold	Our analysis
Fetchin some states: XL Specialty Insurance Company details Underwriters AXIS Insurance Company (AXIS Capital) — current US underwriter XL Specialty Insurance Company (AXA XL) — older policies; small 2025 premium in NC/SD (run-off) Owner Fetch, Inc. (Warburg Pincus acquired Petplan Oct 2019; current ownership) Launched 2003 (as Petplan USA); renamed Fetch 2021-22 Notes Referral partner of AARP (10% discount, not FL/HI/TN) and Plymouth Rock (CT, MA, NH, NJ, NY, PA since 2024-05-09). Earlier Walmart Pet Insurance (2020). Launch year 2003. Sources fetchpet.com, nj.gov, ncdoi.gov, warburgpincus.com	own brand	Fetch Insurance Services, LLC	all states	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas
AARP (Fetch)sells: Fetchin some states: XL Specialty Insurance Company details Underwriters AXIS Insurance Company (AXIS Capital) XL Specialty Insurance Company (AXA XL) Owner AARP (endorsement; royalty) Launched 2014-09-08 (as Petplan offer) Notes The Hartford hosts an AARP-Fetch page (cross-referral only). Sources aarp.org, press.aarp.org	partner program	Fetch Insurance Services, LLC	all statesdiscount not in FL, HI, TN	—
Plymouth Rock (Fetch)sells: Fetch details Underwriters AXIS Insurance Company (AXIS Capital) Owner Plymouth Rock (channel) Launched 2024-05-09 Notes Referral, up to 10% discount. Sources businesswire.com	partner program	Fetch Insurance Services, LLC	only CT, MA, NH, NJ, NY, PA	—

National Casualty CompanyNationwide · 3 brands

Brand	Type	Administrator	Where sold	Our analysis
Nationwidein some states: Veterinary Pet Insurance Company details Underwriters National Casualty Company (Nationwide) — all other states Veterinary Pet Insurance Company (Nationwide) — CA Owner Nationwide Mutual Insurance Company Launched 1982 (as VPI) Notes Non-renewed ~100,000 policies spring 2024 - summer 2025 (Legacy Major Medical CA, My Pet Protection lines, Whole Pet in AZ). 2025 DPW $956M, -6.4% (S&P Global). Also sold through Petco (co-brand), Walmart.com, 8,600+ employers. Launch year 1982 is. Sources petinsurance.com, nj.gov, propertycasualty360.com	own brand	DVM Insurance Agency, Inc.	all states	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas
Petco \| Nationwidesells: Nationwidein some states: Veterinary Pet Insurance Company details Underwriters National Casualty Company (Nationwide) — all other states Veterinary Pet Insurance Company (Nationwide) — CA Owner Petco (channel) Launched 2024-01-30 (partnership announced 2022-10-27) Notes Co-brand. Replaced older Petco Insurance (PetCoach producer; US Fire per Petco fact sheet; article lists 'Petcoach' under IAIC in FL), phased out from May 2024. Petco also owns marketplace PetInsuranceQuotes.com. Sources petco.gcs-web.com, news.nationwide.com	partner program	PetCoach, LLC (producer); Nationwide	all states	—
Walmart (Nationwide; earlier Walmart Pet Insurance by Petplan/Fetch)sells: Nationwide, Fetchin some states: Veterinary Pet Insurance Company, XL Specialty Insurance Company, AGCS Marine Insurance Company details Underwriters National Casualty Company (Nationwide) — since 2023-04-03 Veterinary Pet Insurance Company (Nationwide) — since 2023-04-03 XL Specialty Insurance Company (AXA XL) — Walmart Pet Insurance 2020 (Petplan) AGCS Marine Insurance Company (Allianz) — Walmart Pet Insurance 2020 (Petplan) Owner Walmart (channel) Launched 2020-11-12 Notes Whether the Fetch-made Walmart Pet Insurance is still sold in 2026. Sources corporate.walmart.com, news.nationwide.com	partner program	Walmart Insurance Services (Nationwide); Fetch Insurance Services (2020 program)	all states	—

United States Fire Insurance CompanyCrum & Forster (Fairfax) · 3 brands

Brand	Type	Administrator	Where sold	Our analysis
adoro Pet Insurancein some states: Spinnaker Insurance Company details Underwriters United States Fire Insurance Company (Crum & Forster (Fairfax)) Spinnaker Insurance Company (Hippo) — CA Owner (Griffin Highline Capital / Badger Equity US per trade press) Launched 2025-12-09 Notes New entrant. Disclosures page (checked 2026-10-15): 'underwritten by United States Fire Insurance Company (NAIC #21113)', with 'Spinnaker Insurance Company (NAIC #24376)' for California; 'sold and administered by adoro Pet Insurance Services LLC'. States corrected to 46 per adoro's own PR Newswire release of 2026-06-10 ('currently selling its product in 46 states'). Launch date 2025-12-09 and owners remain trade-press only (launch release reprint returned HTTP 429). Sources adoropet.com, digital-release.wboy.com, coverager.com, goskagit.com	own brand	adoro Pet Insurance Services LLC (Bellevue WA)	—46 states (adoro release 2026-06-10); 28 at launch	—
Petco Insurance (legacy, PetCoach) details Underwriters United States Fire Insurance Company (Crum & Forster (Fairfax)) Owner Petco Launched ~2020 Notes Petco fact sheet: 'underwritten by United States Fire Insurance Company ... marketed and offered by PetCoach, LLC' and 'In 2024, Petco and Nationwide launched Petco \| Nationwide Pet Insurance.' Nationwide release 2022-10-27: Petco insurance to be 'delivered exclusively through Nationwide pet insurance in the future.' Phase-out from May 2024. No primary source for launch ~2020 or the May 2024 date (checked: Petco 10-K FY2020, FY2023, FY2024; Wayback of petco.com/insurance and petcoinsurance.com - redirects only). Florida filings in our article show the PetCoach channel on IAIC's V4 program. Sources filecache.mediaroom.com, news.nationwide.com, thecaninereview.com	exited	PetCoach, LLC (Crum & Forster Pet platform)	no longer soldwas multi-state	—
PetPremium details Underwriters United States Fire Insurance Company (Crum & Forster (Fairfax)) Owner PetPremium, Inc. (NPN 18778951) Launched 2013 Notes Own US Fire program exited; company still operates. Wayback captures 2020-10 to 2021-12-08: 'Plans are underwritten by United States Fire Insurance Company and administered by C&F Insurance Agency, Inc., a Crum & Forster company.' By the 2022-01-20 capture the site was a comparison site with a portal for existing US Fire customers, so the own product stopped between 2021-12-08 and 2022-01-20. Wayback 2023-01-29: legacy plans 'produced by PetPremium Inc. (NPN #18778951) and administered by PTZ Insurance Agency, Ltd.' Corrected: administrator was C&F Insurance Agency (not 'Hartville Group' as such); status is not shut down - live site (checked 2026-10-15) lists 'Licensed Insurance Agencies FIGO ... Pets Best ... Embrace ... PTZ' and says PetPremium, Inc. may receive referral compensation. Consider moving to marketplace. Sources web.archive.org, petpremium.com, fiercehealthcare.com	exited	C&F Insurance Agency, Inc. (Crum & Forster); legacy plans later administered by PTZ Insurance Agency, Ltd.	no longer soldwas multi-state	—

ACE Property and Casualty Insurance CompanyChubb · 2 brands

Brand	Type	Administrator	Where sold	Our analysis
Healthy Pawsin some states: Westchester Fire Insurance Company, ACE American Insurance Company, Indemnity Insurance Company of North America, Atlantic Employers Insurance Company details Underwriters ACE Property and Casualty Insurance Company (Chubb) Westchester Fire Insurance Company (Chubb) ACE American Insurance Company (Chubb) Indemnity Insurance Company of North America (Chubb) Atlantic Employers Insurance Company (Chubb) Owner Chubb Limited (acquisition announced 2024-04-22, ~$300M; closed 2024) Launched 2009 Notes Which Chubb company applies by state is not published. PetSmart referral partner since 2025-08-12. Launch year. Sources healthypawspetinsurance.com, news.chubb.com, nj.gov	own brand	Healthy Paws Pet Insurance, LLC / Chubb Insurance Solutions Agency	all states	Arizona, California, District of Columbia, Florida, Hawaii, Illinois, Indiana, Louisiana, Maine, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Washington
PetSmart (Healthy Paws)sells: Healthy Pawsin some states: Westchester Fire Insurance Company details Underwriters ACE Property and Casualty Insurance Company (Chubb) Westchester Fire Insurance Company (Chubb) Owner PetSmart (channel) Launched 2025-08-12 Notes Referral. Pre-2025 PetSmart partner. Sources news.chubb.com	partner program	Healthy Paws via Chubb Insurance Solutions Agency	all statesTreats discount not in CA, FL, MN, NY, TN, WA	—

Incline Casualty CompanyIncline Insurance Group · 2 brands

Brand	Type	Administrator	Where sold	Our analysis
Rainwalk Pet Insurance details Underwriters Incline Casualty Company (Incline Insurance Group) Notes Direct and white-label; United Kennel Club partner since Oct 2025. Sources nj.gov, ukcdogs.com	own brand	Rainwalk Technology, Inc.	—	—
United Kennel Club (Rainwalk)sells: Rainwalk Pet Insurancein some states: Physicians Mutual Insurance Company details Underwriters Incline Casualty Company (Incline Insurance Group) Physicians Mutual Insurance Company (Physicians Mutual) Owner United Kennel Club (channel) Launched 2025-10-21 Notes Scope confirmed on the UKC announcement (2025-10-21): accident & illness insurance with free virtual vet visits and up to $100 vaccination reimbursement; no member discount stated. Corrected: the page names 'Incline Casualty Company, Inc. or Physicians Mutual Insurance Company' as underwriters, administered by Rainwalk Technology, Inc. States not listed on the page. Sources ukcdogs.com	partner program	Rainwalk Technology, Inc.	—	—

Lemonade Insurance CompanyLemonade · 2 brands

Brand	Type	Administrator	Where sold	Our analysis
Lemonadein some states: Metromile Insurance Company details Underwriters Lemonade Insurance Company (Lemonade) — NJ: not accepting new business Metromile Insurance Company (Lemonade) — e.g. NJ new business Owner Lemonade, Inc. (NYSE LMND) Launched 2020 Notes Also underwrites part of CarePlus by Chewy and is Rover's referral partner. Launch year 2020. Sources lemonade.com, lemonade.com, nj.gov	own brand	Lemonade Insurance Agency, LLC	—44 states + DC after Kentucky launch 2026-09-22 (site text earlier: 43 + DC); excluded list not published	Arizona, California, Florida, New Jersey, Pennsylvania, Texas
Rover (Lemonade)sells: Lemonade details Underwriters Lemonade Insurance Company (Lemonade) Owner Rover (channel) Launched (terms page dated 2025) Notes Referral. 10% annual discount only in AZ, AR, CO, CT, DE, GA, IL, IA, LA, ME, NE, NV, NH, NM, OK, OR, PA, TX, UT, WI; $50 Rover credit in CA, FL, NV, NC, PA, WA (Rover terms, checked 2026-10-15). Corrected: producer is Rover Pet Insurance Services, LLC; Metromile Insurance Company is not named on the terms page, so removed. Launch year: no primary source found (checked: Rover terms page, which shows only (c) 2025). Sources rover.com	partner program	Rover Pet Insurance Services, LLC (licensed producer); policies issued and serviced by Lemonade	—Lemonade states; not solicited in NY (NY quotes presented directly by Lemonade)	—

Markel American Insurance CompanyMarkel · 2 brands

Brand	Type	Administrator	Where sold	Our analysis
Prudent Petin some states: Markel Insurance Company, United States Fire Insurance Company details Underwriters Markel American Insurance Company (Markel) Markel Insurance Company (Markel) United States Fire Insurance Company (Crum & Forster (Fairfax)) — policies sold before 2021-01-18 Notes Underwriter confirmed by Markel page and NJ DOBI. Sources markel.com, nj.gov, theinsurer.com	own brand	Prudent Pet Insurance Agency, LLC	—	—
Goose (US pet)not confirmed by company or regulator documents details Underwriters Markel American Insurance Company (Markel) Owner Goose (Canada) Launched (US pet mentioned in Goose releases 2023-02-16 and 2023-11-01) Notes Corrected status: no evidence of US pet sales in 2026. Goose renamed its US business SmartBunny Insurance (Business Wire 2024-06-20; page returned 403, content seen only via search summary). The SmartBunny App Store listing (seller 'Goose Insurance Services Inc.') lists Life, Travel Medical, Visitors to Canada, Renters, Final Expense, Phone Insurance - no pet. goose.insure does not resolve (2026-10-15). Underwriter entity: no primary source found (checked: Business Wire releases, App Store listing, goose.insure, NJ DOBI list). Treat as exited; consider removal if US pet sales cannot be shown from a primary source. Sources coverager.com, businesswire.com, apps.apple.com	exited	Goose Insurance Services Inc. (seller name on SmartBunny app listing)	no longer sold	—

Metropolitan General Insurance CompanyMetropolitan Group · 2 brands

Brand	Type	Administrator	Where sold	Our analysis
MetLifein some states: Independence American Insurance Company details Underwriters Metropolitan General Insurance Company (Metropolitan Group) Independence American Insurance Company (Independence Pet Holdings (JAB)) — some group/employer plans Owner MetLife, Inc. Launched 2020 (PetFirst acquisition closed Jan 2020) Notes No sale of MetLife Pet found through Oct 2026. Large voluntary-benefits channel. Sources metlifepetinsurance.com, metlife.com, sec.gov, benefits.usg.edu	own brand	MetLife Pet Insurance Solutions LLC (formerly PetFirst Healthcare; MetLife Pet Insurance Services LLC in NY/MN; ...Agency LLC in IL)	all states	Arizona, California, Florida, Illinois, New Jersey, Pennsylvania, Texas
PetFirstin some states: Independence American Insurance Company details Underwriters Metropolitan General Insurance Company (Metropolitan Group) Independence American Insurance Company (Independence Pet Holdings (JAB)) Owner MetLife (closed Jan 2020) Launched 2004 Notes Absorbed into MetLife Pet; petfirst.com no longer reachable. Kroger 2009-2012 partner (American Alternative Ins. Corp). Sources sec.gov	exited	PetFirst Healthcare, LLC -> MetLife Pet Insurance Solutions LLC	no longer sold	—

National Specialty Insurance CompanyMarkel (State National) · 2 brands

Brand	Type	Administrator	Where sold	Our analysis
Boost (white-label pet platform) details Underwriters National Specialty Insurance Company (Markel (State National)) Owner Boost Insurance Notes Infrastructure for brands such as Fuzzy, Bingo, Animalia (inactive), Wagmo. Not a consumer brand. Sources nj.gov, boostinsurance.com	partner program	Boost Insurance Agency	—by partner	—
Fuzzy Pet Health details Underwriters National Specialty Insurance Company (Markel (State National)) Owner Fuzzy Notes Telehealth membership plus insurance. Wayback 2021-10-17 of pethealth.yourfuzzy.com/insurance: 'Pet Insurance is underwritten by National Specialty Insurance Company and produced by Boost Insurance Agency, Inc.' ('POWERED BY BOOST'). Shutdown corrected to mid-2023: fuzzy.com still selling on 2023-06-06; from 2023-08-12 captures show server errors / empty pages (status rests on Wayback only). Sources web.archive.org, coverager.com	exited	Boost Insurance Agency, Inc. (producer)	no longer sold	—

Accredited Surety and Casualty CompanyAccredited Insurance Holdings · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
ManyPets (US) details Underwriters Accredited Surety and Casualty Company (Accredited Insurance Holdings) Owner ManyPets (UK) Launched 2021-03 Notes Transition announced 2024-11-08; Odie offers from 2024-11-01 for renewals from 2025-01-01, same carrier and filed rates; prior conditions carry over. US operations ceased 2025-12-31. Sources manypets.com, coverager.com, nj.gov	exited	ManyPets	no longer soldwas all	—

Cimarron Insurance Company1 brand

Brand	Type	Administrator	Where sold	Our analysis
Kanguro details Underwriters Cimarron Insurance Company Owner (site: brand 'propiedad de Kanguro Insurance LLC') Launched 2022-09 Notes Bilingual (Spanish-first). 26 states + DC. Underwriter confirmed on Kanguro's own states page: 'suscrito por Cimarron Insurance Company ... administrados por Kanguro Insurance LLC como agente general administrador' (checked 2026-10-15). Launch corrected from 2021 to September 2022 per Kanguro's own press release of 2023-04-13 ('Since its launch in September 2022'). Sources kanguroseguro.com, prnewswire.com, ncdoi.gov, coverager.com	own brand	Kanguro Insurance LLC (managing general agent, Miami)	only AL, AZ, AR, CO, FL, GA, IL, IN, IA, KS, KY, LA, MD, MO, NE, NV, NM, NC, OH, OK, OR, SC, TN, TX, UT, VA, DC	—

CUMIS Insurance Society, Inc.TruStage · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Bivvy details Underwriters CUMIS Insurance Society, Inc. (TruStage) Owner TruStage Launched 2020 Notes Stopped new sales ~May 2023, non-renewed; Spot designated landing brand. Domain now parked. Sources nj.gov, spotpet.com, coverager.com	exited	Bivvy	no longer soldwas multi-state	—

Everspan Insurance CompanyOctave Specialty Group · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Wishbone Pet Health Insurancein some states: Providence Washington Insurance Company details Underwriters Everspan Insurance Company (Octave Specialty Group) Providence Washington Insurance Company — from Oct 2025 Owner Pet Assure Corp. Notes Mostly sold through employers. Earlier carriers Trisura, Clear Blue, Norse Specialty. Sources nj.gov, stetson.edu	own brand	Pet Assure Corp. d/b/a Pet Benefit Solutions	—	—

Liberty Insurance Underwriters Inc.Liberty Mutual · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Companion Protectin some states: Liberty Mutual Fire Insurance Company, Old Republic Insurance Company, CSAA General Insurance Company, Progressive Casualty Insurance Company and affiliates details Underwriters Liberty Insurance Underwriters Inc. (Liberty Mutual) Liberty Mutual Fire Insurance Company (Liberty Mutual) Old Republic Insurance Company (Old Republic) CSAA General Insurance Company (CSAA (AAA)) Progressive Casualty Insurance Company and affiliates (Progressive) Owner Companion Protect (VC-backed; Series A ext. Aug 2024) Notes B2B2C white-label administrator, not a consumer brand in itself; listed because NJ DOBI lists it as a program name. Sources nj.gov, businesswire.com	partner program	Companion Protect Insurance Agency, LLC (Leawood KS)	—by partner	—

Liberty Mutual Fire Insurance CompanyLiberty Mutual · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Liberty Mutual / Safeco Pet Insurancein some states: Safeco Insurance Company of America, Liberty Insurance Underwriters Inc. details Underwriters Liberty Mutual Fire Insurance Company (Liberty Mutual) Safeco Insurance Company of America (Liberty Mutual) — Safeco agent channel Liberty Insurance Underwriters Inc. (Liberty Mutual) — Companion Protect program (NJ list); $0 2025 premium Owner Liberty Mutual Group Launched 2017-11-15 (with Crum & Forster/US Fire); switched to own paper later Notes Liberty Mutual is an investor in Companion Protect. Sources nj.gov, safeco.com, insurancenewsnet.com	partner program	Companion Protect Insurance Agency, LLC	—	—

Physicians Mutual Insurance CompanyPhysicians Mutual · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Physicians Mutual Pet Insurancein some states: StarStone National Insurance Company details Underwriters Physicians Mutual Insurance Company (Physicians Mutual) StarStone National Insurance Company (Core Specialty) — legacy FurSure policies Owner Physicians Mutual Insurance Company (Omaha) Launched 2025 Notes Bought the FurSure brand (~2025-08-29); getfursure.com and physiciansmutualpet.com redirect here. Sources nj.gov, physiciansmutual.com, dvm360.com	own brand	Physicians Mutual	—	—

Progressive Casualty Insurance Company and affiliatesProgressive · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Progressive Pet Insurancein some states: Old Republic Insurance Company details Underwriters Progressive Casualty Insurance Company and affiliates (Progressive) — 43 states + DC at 2026-01-20 launch Old Republic Insurance Company (Old Republic) — earlier Companion Protect program Owner Progressive Corp. Launched 2026-01-20 Notes Progressive also still refers to Pets Best (since 2009). Carrier-underwritten white label. Sources progressive.mediaroom.com, progressive.com, ncdoi.gov	partner program	Companion Protect Agency, LLC (CP Pet Insurance Services in CA)	—43 states + DC (Jan 2026), nationwide planned 2026	—

StarStone National Insurance CompanyCore Specialty · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
FurSure details Underwriters StarStone National Insurance Company (Core Specialty) Owner Physicians Mutual (bought brand ~2025-08-29) Notes Absorbed into Physicians Mutual Pet; existing policies stay with StarStone. Sources nj.gov, physiciansmutual.com	exited	FurSure	no longer sold	—

State National Insurance CompanyMarkel (State National) · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Animalia / Bingo (Boost-powered)not confirmed by company or regulator documents details Underwriters State National Insurance Company (Markel (State National)) Notes Corrected Animalia underwriter: animalia.pet (live, checked 2026-10-15; same text in Wayback 2026-03-02): 'Insurance is underwritten by State National Insurance Company (NAIC# 12831, Fort Worth, TX)', not National Specialty. Status contradicted/unclear: the live site still shows 'Get quote' and 'We're currently available in 44 states'; the 'no longer quoting' report (Coverager) is not confirmed by a primary source - type 'exited' may be wrong for Animalia. Bingo: no primary source found (checked: joinbingo.com - parked page; Wayback 2021 capture is an empty shell; web search). Sources animalia.pet, web.archive.org, coverager.com	own brand	Animalia (licensed agency); Boost	—Animalia site claims 44 states	—

The North River Insurance CompanyCrum & Forster (Fairfax) · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
24PetWatch / 24Petprotect pet insurancein some states: Independence American Insurance Company, United States Fire Insurance Company details Underwriters The North River Insurance Company (Crum & Forster (Fairfax)) — NJ Independence American Insurance Company (Independence Pet Holdings (JAB)) United States Fire Insurance Company (Crum & Forster (Fairfax)) Owner Pethealth Inc. -> Independence Pet Group (JAB) 2022-10-31 Notes Not accepting new business (NJ DOBI); site sends buyers to ASPCA; 24petwatch.com/pet-insurance redirects to petplace.com/insurance. Pethealth went to JAB, not Fetch. Sources 24petprotect.com, nj.gov, fairfax.ca	exited	PTZ Insurance Agency, Ltd.	no longer soldwas all	—

Trisura Insurance CompanyTrisura Group · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Odie Pet Insurancein some states: Trisura Specialty Insurance Company, Accredited Surety and Casualty Company details Underwriters Trisura Insurance Company (Trisura Group) — nationwide Trisura Specialty Insurance Company (Trisura Group) — ME Accredited Surety and Casualty Company (Accredited Insurance Holdings) — all except ID, MN (ex-ManyPets book) Launched by 2019 (already named Odie in Dec 2019; see milo in the verification log) Notes Took over ManyPets US renewals from 2025-01-01. Earlier carriers Clear Blue / PrimeOne. Sources getodie.com, nj.gov, coverager.com	own brand	Odie Pet Insurance Marketing, Inc. (Thorson Specialty Insurance Services as administrator)	all states	—

XL Specialty Insurance CompanyAXA XL · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
Petplan USAin some states: AGCS Marine Insurance Companynot confirmed by company or regulator documents details Underwriters XL Specialty Insurance Company (AXA XL) AGCS Marine Insurance Company (Allianz) Owner Warburg Pincus (from 2019-10-02) Launched 2003 Notes Rebrand deal per SEC 424B4 of Group Nine Acquisition Corp. (2021-01-19): 'In April 2020, Group Nine Media completed a trademark licensing deal with Petplan ... Petplan will be rebranded as Fetch by The Dodo'; the public announcement of 2020-10-19 is. Completion corrected from Wayback: fetchpet.com showed 'Coming soon' on 2021-12-01 and the full Fetch by The Dodo site by 2022-01-01; gopetplan.com was still Petplan on 2022-02-01 and served Fetch by 2022-03-01. So Fetch went live Dec 2021 - Jan 2022 and gopetplan.com switched in Feb 2022. Historic underwriters were not re-checked against a primary source in this pass, so verified stays false. Sources warburgpincus.com, sec.gov, web.archive.org, web.archive.org, web.archive.org, web.archive.org, thecaninereview.com	exited	Fetch Insurance Services, LLC	no longer sold	—

Zurich American Insurance CompanyZurich · 1 brand

Brand	Type	Administrator	Where sold	Our analysis
TrustedPalsin some states: American Zurich Insurance Company, Zurich American Insurance Company of Illinois details Underwriters Zurich American Insurance Company (Zurich) American Zurich Insurance Company (Zurich) Zurich American Insurance Company of Illinois (Zurich) Owner Marsh McLennan Launched 2019-10 Notes Corrected status: closed to new business. Wayback 2022-10-01 still offers quotes; Wayback 2022-12-02: 'We are no longer accepting applications for new cats and dogs to join the TrustedPals pet insurance program.' So new sales stopped between 2022-10-01 and 2022-12-02. From 2024-05-21 Wayback has only redirects/404s; domain does not resolve on 2026-10-15. Footer (Wayback 2024-04-04): 'Marsh USA Inc. is acting as the agent of Zurich American Insurance Company, American Zurich Insurance Company, and Zurich American Insurance Company of Illinois'. NJ DOBI lists 'Zurich American Insurance Company \| Trusted Pals'. Consistent with $0 Zurich pet premium in NC/SD 2025. Sources nj.gov, marsh.com, web.archive.org, web.archive.org, web.archive.org	exited	Marsh USA Inc. (agent of the Zurich insurers)	no longer sold	—

No or unknown underwriter16 brands

Brand	Type	Administrator	Where sold	Our analysis
Employee-benefit platforms (Corestream, BenefitHub) details Owner Corestream; BenefitHub Launched n/a Notes Payroll-deduction channels, not insurers or brands. MetLife, Nationwide (8,600+ employers), Aflac/Trupanion, Figo (UnitedHealthcare) run the largest worksite programs. Sources alaska.edu, benefits.utah.edu, cincinnati-oh.gov	partner program	carrier's administrator	—by employer	—
Fletch details Owner Fletch Technologies Inc. Notes NOT AN INSURER. Corrected: Fletch Technologies Inc. describes itself as embedded distribution technology for financial services (insurance, mortgage, retirement, debt settlement), not only a pet quoting engine; its licensed affiliate Fletch Insurance Services LLC sources Insurify's pet quotes. Founding year and states: no primary source found (checked: fletch.co, fletch.co licenses page (404)). Sources fletch.co, insurify.com	marketplace	Fletch Insurance Services LLC (licensed affiliate)	—	—
Insurify details Owner Insurify, Inc. Launched pet since 2023 Notes NOT AN INSURER. Terms: 'Insurify Insurance Agency, Inc., a licensed agency in all 50 states and DC'; pet page: quotes 'sourced by Fletch Insurance Services LLC' (checked 2026-10-15). Sources insurify.com, insurify.com, insurify.com, beinsure.com	marketplace	Insurify Insurance Agency, Inc. (licensed in 50 states + DC); pet quotes sourced by Fletch Insurance Services LLC	all states	—
Pawlicy Advisorsells: ASPCA, Pets Best, Embrace, Pumpkin, MetLife, Prudent Pet, Figo, Fetch, Lemonade, Spot, Healthy Paws details Owner Pawlicy Advisor, Inc. Launched 2019 Notes NOT AN INSURER. Sells ASPCA, Pets Best, Embrace, Pumpkin, MetLife, Prudent Pet, Figo, Fetch, Lemonade, Spot, Healthy Paws. No own product. Also a vet-clinic referral tool. Sources pawlicy.com	marketplace	Pawlicy Advisor (licensed P&C agency; Pawlicy Insurance Services Inc. in CA)	all states	—
PetInsuranceQuotes.com details Owner Petco (acquired 2018-01-30) Notes NOT AN INSURER. Sources petinsurancequotes.com, petsplusmag.com	marketplace	Pet Insurance Quotes LLC (PIQ Insurance Services LLC in CA)	all states	—
Petted / Wag! Wellness / NerdWallet pet comparison details Owner Wag! Group (Chapter 11 2025-07-21, emerged 2025-09-02 owned by Retriever LLC) Notes NOT AN INSURER. Powers NerdWallet's pet comparison; Wag also runs WeCompare.com. Sources wagwalking.com, petinsurance.nerdwallet.com, globenewswire.com	marketplace	Compare Pet Insurance Services, Inc.	all states	—
Policygenius details Owner Zinnia (acquisition announced 2023-04-25) Notes NOT AN INSURER. Corrected operator name to Policygenius LLC (site footer). As of 2026-10-15 Policygenius does NOT appear to sell pet insurance: product menu lists only Life, Home, Auto, Disability; the pet page is editorial and its quote button leads to the life flow. Pet brands: no primary source found (checked: policygenius.com/pet-insurance/, /licenses/ (404), site search). Consider reclassifying as editorial only. Sources policygenius.com, zinnia.com, supergood.ai	marketplace	Policygenius LLC (d/b/a Policygenius Services LLC in NY, Policygenius Insurance Services in CA)	—	—
The Zebra details Owner The Zebra Notes NOT AN INSURER. Comparison/lead generation. Corrected: the pet page (checked 2026-10-15) has no Pawlicy reference; it shows a MediaAlpha ad panel and a direct Embrace partner link (enroll.embracepetinsurance.com/thezebra/). The earlier 'pet via Pawlicy from 2021' claim came from an Insurify blog and is not supported by The Zebra's own site. Sources thezebra.com, thezebra.com	marketplace	Insurance Zebra, Inc. (Delaware), d/b/a Insurance Zebra Insurance Services / TheZebra.com	—	—
Banfield Optimum Wellness Plans details Owner Mars Notes NOT INSURANCE: prepaid preventive care, Banfield clinics only. Sources banfield.com	not insurance	Banfield Pet Hospital	—where Banfield operates	—
Brand wellness plans (Pumpkin Preventive Essentials / Wellness Club, Embrace Wellness Rewards, Wagmo Wellness, CarePlus wellness) details Owner various Launched n/a Notes NOT INSURANCE when sold as standalone wellness/preventive reimbursement; marketed next to the insurance policy. Sources pumpkin.care, embracepetinsurance.com	not insurance	brand administrators	—Embrace Wellness Rewards not in RI	—
Dutch details Owner Dutch Notes NOT INSURANCE (site says so): telehealth + pharmacy membership. Sources dutch.com, coverager.com	not insurance	Dutch Pet, Inc.	all states	—
Pawp details Owner Pawp, Inc. Launched 2020 Notes NOT INSURANCE: telehealth membership; optional Emergency Fund add-on ($19/mo, up to $3,000 once a year). Sources help.pawp.com, pawp.com	not insurance	Pawp, Inc.	all states	—
Pet Assure details Owner Pet Assure Corp. (private) Launched 1995 Notes NOT INSURANCE: veterinary discount plan (25% at participating vets) and Mint Wellness; mostly via employers. The same company administers Wishbone (real insurance). Founding year from petassure.com/about-us: 'Veterinary Discount Plan ... Since 1995' (checked 2026-10-15). Sources petassure.com, insurify.com	not insurance	Pet Assure Corp. (NJ)	all states	—
Petco Vital Care details Owner Petco Launched 2023-01-30 (unified) Notes NOT INSURANCE: membership; Premier $19.99/mo. Sources nasdaq.com	not insurance	Petco	all states	—
PetPlus (PetCareRx) details Owner PetCareRx Notes NOT INSURANCE: per-pet PetCareRx membership with wholesale prices, free shipping, 24/7 telehealth chat and Caremark pharmacy pickup (petcarerx.com/petplus, checked 2026-10-15). Not PetMeds (PetMeds partnered with Dutch, 2025-05-07). Launch year: no primary source found (checked: petcarerx.com/petplus). Sources petcarerx.com	not insurance	PetCareRx	all states	—
Eusoh details Owner Eusoh Notes NOT INSURANCE (community cost-sharing): Wayback 2022-08-18 'Eusoh is NOT pet insurance. It's a community health sharing plan.' WA OIC release 2023-04-07, Order 23-0038: 'fined $20,000 with $10,000 suspended ... Eusoh acted as an unauthorized insurer by offering pet insurance online.' Discontinuation corrected: exact date 2022-09-28 not confirmed; last open homepage capture 2022-08-18, and by 2022-09-25 the login page said 'new registrations are currently suspended'. Sources insurance.wa.gov, web.archive.org, web.archive.org, pitchbook.com	exited	Eusoh	no longer sold	—

List checked on 2026-10-15.